People go nuts for Jordan 1 Highs and Dunk Lows, and both StockX and private resellers are seeing extremely big business in the high-end-sneaker space consistently. This is not to say that hype kicks aren’t a resale phenomenon. But what people are actually spending money on, by and large, are under-the-radar bricks. And yet we sold far, far more Air Force 1s over that same period.” The seriously hype sneakers command enormous price tags and a commensurate amount of public interest. “The weekend it dropped, ‘Bad Bunny’ was the number three most-searched term on StockX, trailing only ‘Yeezy’ and ‘Jordan,’ ” Einhorn explains.
Jesse Einhorn, senior economist at StockX, gives the example of Bad Bunny’s recent collab with Adidas, which has been selling, on average, for nearly 500% over retail. That’s in part because the sneakers that get the most attention are rarely the sneakers that people are actually buying in significant quantities. This is such a quiet part of the resale market that it can be hard to even know it’s really happening. And if you’re a seller like Mejia, who bought the shoe on sale, it’s easy money. If you’re a prospective buyer, that’s an easy way to snag a discount. Over the past 12 months, it’s been bought and sold more than 12,000 times. Another major seller is the Adidas UltraBoost 4.0, which runs for an average price of $130, or $50 under its retail price. Its average sale price hovers around $100: just about retail. You can walk into any Foot Locker in the country and buy a pair in your size-and yet the shoe was bought and sold on the platform over 40,000 times over the past year. The best-selling Nike on StockX-in fact, the number one best-seller over the past 12 months and the number one best-seller of all time-is the white Air Force 1. On resale site StockX, for instance, bricks are right up there on the best-seller list, beside some of the most popular and talked-about shoes of the moment. Increasingly, brick flipping is becoming the sneaker resale norm. “I’d much rather deal with $100 Air Force 1s.” “I didn’t want to be scammed, again and again, over a pair of $500 Jordan 1s,” he says. As tough as competition can be these days, at least the outlying costs-and chances of fraud-are comparatively low. People get into crystals but don’t necessarily get to see all that comes out of here.Mejia himself chose this avenue over hype selling, he says, because of concerns around shady deals and the rise in fakes. "Anytime people talk about the mine, it's good publicity. "Someone really big into crystals probably shared it, and other people who hadn’t seen it saw it and got excited about it," Ledbetter said. That may change as the photo gains popularity as it spreads among various social media platforms. Ledbetter said several people have inquired about the crystal cluster, but the company has not yet found the right buyer. If it were murky, or the points were damaged, it’d be worth less."
“This one is very big, and it has a lot of big points that are clear,” Ledbetter said. The company had the recently found piece appraised for clarity, quality, condition and uniqueness and said it is valued at $3.5 million. While the larger piece is on display at various trade shows in Arizona, the other remains in Jessieville until it can be sold. The latest find is second in size to only a 9-foot, 3,000-pound circular formation that was found in the mine just a year or two before. The 8-foot, 2,000-pound crystal cluster found at the Ron Coleman mine is being kept at the quarry until a buyer is found.
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